The universe is made of stories, not atoms.
— Muriel Rukeyser
crystal pang

Empathy builds products.

My name is Crystal M. Pang, and I'm born and bred in New York City. I graduated from NYU Gallatin, where I studied the intersection of marketing and design.

I’m interested in how brands strategically craft their story to connect with their customers using new media, data, and design. 

I've worked in city government, an education non-profit, a health-tech startup, numerous entertainment companies, and most recently at a consulting firm to improve business' customer experience.

At the end of the day, I want businesses to better understand their customers to build high quality products and experiences.

You can also find me as…

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VEGAN EATS NYC

Founder & Influencer

After being a vegan for ten years in New York City, I realized the plethora of options for vegan eating at restaurants. I have been documenting unexpected restaurants and dishes throughout the city that other vegans can eat at, working with brands and restaurants to share engaging content. With over 44k followers and growing, VEGAN EATS NYC has helped tourists, locals, curious omnivores, and new vegans discover that it isn't hard to be vegan after all.

You can view my other design projects here.

 

Some Skills

I am proficient in Adobe PhotoShop, Illustrator, InDesign, and Lightroom

I have worked with the following social media platforms: Facebook, Twitter, Instagram, Pinterest, Snapchat, Google+, Tumblr, and LinkedIn

I have experience with: Wordpress, Hootsuite, Google Analytics, Parse.ly, Buffer, SPSS, Stata, Nielsen Social, LexisNexis, Mintel, Lake 5, and Ad$pender