Social media intern
January 2014 - May 2014
- Coordinated a team of interns to engage with over 4,000 consumers daily through social media websites.
- Created sub-company culture on social media through hashtag campaigns, interviews, and self-designed info graphics.
- Monitored and analyzed the social media sites; expanded consumer audience and interaction by 15%.
Situation: HealthyOut needed a social media presence, but the team was small and more focused on developing the app and partnering with restaurants. They wanted to be a lifestyle brand on social media.
Type: Social Media Strategy and Content Creation
Approach: I looked at previous marketing campaigns that the brand had done, the branding guide, and other similar companies’ social media profiles.
Solution: I created a social media strategy that included templates for social media creatives that the brand could use. I created a social media calendar to help the team manage these social media posts for three months. I also wrote copy and created graphics for these posts across Facebook, Twitter, and Instagram. These posts included inforgraphics, healthy living tips, and quotes.
Impact: The app was able to engage with users, which increased loyalty to the app and increased the audience by 15%. Being a lifestyle brand on social media also inspired a separate program within HealthyOut, which was a weight-loss mobile program.