Communications Intern

June 2014 - August 2014

  • Designed and updated presentation and promotional materials for programs including NYC STEPS and Exergamers.
  • Assisted with planning and coordination of 2 events which included preparing gifts and materials, taking photos and videos, and editing of the photos for publication.
  • Assisted with the first-ever compilation and analysis of 2 years worth of program evaluation survey metrics.
  • Reviewed web-based courses and provided feedback for development of five new supplementary training materials.
  • Researched, wrote, edited, and monitored metrics of over 5 pieces per week for social media sites; Improved audience interaction by 25%.
  • Tracked and analyzed over 100 press hits by doing environmental scans for program areas (Open Data, public-private partnerships, etc.).
  • Researched and wrote weekly pieces for the open data blog and DoITT official blog

Case Study

Situation: DoITT had a program, NYC Steps, which is a program that teaches basic technology skills to survivors of domestic violence. These technology lessons are thanks to a partnership with Microsoft who created a series of self-guided online learnings. However, many of these women do not even know how to turn on a computer, so there was a learning gap.

Type: Program Development Strategy

Approach: After meeting several of the members of the program and testing the learning module myself, I was able to identify the main issues with the learning experience. There was a language barrier, since most members were international and could not understand English. There was also a lack of knowledge on the computer as a machine.

Solution: I created a step-by-step guide full of images and screenshots to fully guide the members on using the learning module.

Impact: Usage and positive user experience with the learning module increased. Now, there is a guide written in Spanish too. With the program growing every year with over 100 total graduates, these types of guides are increasingly important.

 NYC senior citizens exercise with the Exergamers program, which is a private-public partnership with DoITT and Microsoft. Seniors play fitness games on Xbox's in the public library.

NYC senior citizens exercise with the Exergamers program, which is a private-public partnership with DoITT and Microsoft. Seniors play fitness games on Xbox's in the public library.